Connect with TRASH2TREASURE

Trash Two Treasure Logo

PIONEERS TOGETHER with Guhl

CREAMLIGHT CLOUD by llot llov for TRASH2TREASURE

NAIL POLISH ART by twombols

With TRASH2TREASURE industrial waste becomes MUST HAVE DESIGN WITH A HIGH DESIRABILITY FACTOR. 

WE PUSH THE POTENTIAL OF IDEAS ON HOW TO USE LEFTOVERS, PACKAGING AND OTHER TYPES OF INDUSTRIAL WASTE.

BEAUTY BECOMES MUCH MORE BEAUTIFUL. Together with the hair care brand Guhl we have developed a brand new treasure: made of 100.000 no more used PET shampoo bottles, the material is now a keeper for the solids. We have produced more than 60.000 pieces, that are distributed f.e. @Rossmann drugstores.

As part of the partnership with KAO, the upcycling platform TRASH2TREASURE was creating an innovative storage box for the products Guhl Long-Term Volume Solid Shampoo and Guhl Nature Repair Solid Shampoo. The box is made from Guhl PET shampoo bottles that are no longer usable and can be used both as a shelf for the bathroom and as travel packaging for on the go. In this way, Guhl prevents valuable resources from being wasted and gives old products a new life in their own material cycle.
With the new design, we would like to draw particular attention to sustainability and longevity and to increase customers' awareness of this area from the purchase to their own bathroom. In contrast to conventional cardboard outer packaging for solid shampoos, the new box from Guhl is a long-lasting, practical and reusable bathroom accessory and combines upcycling with quality and aesthetics.

The bowl in combination with a lid and a draining grid is available in different colors since May 2021 as a product added to the purchase of a Guhl Long-Term Volume Solid Shampoo or Guhl Nature Repair Solid Shampoo.
The focus of the cooperation is particularly on combining beauty and care with sustainability and recycling in one design.
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